To launch a new comfort-forward retail brand, UpWest (EXPRESS), we designed a modular tiny cabin experience supported by local programming on a five-stop national activation tour.
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Austin, TX
Columbus, OH
Chicago, IL
Nashville, TN
Denver, CO
Columbus Addy Awards
Best of Show
(5) Gold
Programming
Yoga class
Macramé lesson
Succulent potting
Live music
S’more station
Charity box packing
Audio-guided meditation
Custom merchandising
Food trucks
Original Content
Brand Content
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Art direction
Content creation
Content direction
Copywriting and editing
Creative development
Experiential design
Live event execution
Photography
Post-production
Signage and collateral
Script writing (meditation)
Staging and lighting
Technical fabrication
Videography
Agency Civitas Experiential