SoupFest is a soup cook-off, all-day concert, charity fundraising event series based in Columbus, OH. In 2023, we celebrated our 6th annual SoupFest in support of Mid-Ohio Food Collective and ADAMH of Franklin County.
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45 homemade soups
5 restaurant soups
7 hours live music
historic multilevel venue
QR-based digital voting platform
$14,000 donated to charity partners
Artists
Dan Deacon
Saintseneca
Protomartyr
Fluung
Ethan Samuel Brown
Mol Sullivan
DANA
Pro Soups
Hai Poké
The Hungarian Butcher
Casa Mezcal
Ray Ray’s
The Crest
80 Acres Farms (salad)
Food Trucks
Buck City Sammies
Ava’s Taste of the Caribbean
Ciao! Italian Eatery
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Art direction
Brand ID
Charity communications
Content creation
Content direction
Creative development
Experiential design
Floor plan
Guest communications
Email marketing
Influencer markerting
Live event execution
Media direction
Merchandise design
Partner communications
Promotions
ROS
Scripting
Signage and collateral
Social media management
CREATIVE DEVELOPMENT
SOUPFEST ‘23
The biggest and brightest SoupFest yet, our sixth annual celebration of homemade soup, live music, and community giving blew the doors off of its brand-blanketed historic venue.
Art, Content, Copy, Development, Event ID (Directed), Execution, UX
SOUPFEST ‘23
CREATIVE DEVELOPMENT
SOUP COOK-OFF
SOUPFEST ‘23
SoupMakers were the stars as 45 brave amateur cooks, and 5 restauranteurs, delivered the goods. Guests sampled three categories of soup and voted for their favorites using a custom QR-based smartphone platform.
50 total soups
Content Capture (Directed), Programming
SOUPFEST ‘23
SOUP COOK-OFF
SOCIAL CONTENT
SOUPFEST ‘23
SOUPFEST ‘23
SOCIAL CONTENT
LIVE MUSIC
SOUPFEST ‘23
When it came time to turn down the crockpots and turn up the music, over 800 guests hit the dance floor for our most diverse lineup ever, headlined by Dan Deacon, Saintseneca, and Protomartyr.
7 hours of music
Content Capture (Directed), Programming
SOUPFEST ‘23
LIVE MUSIC
MERCH DROPS
SOUPFEST ‘23
SOUPFEST ‘23
MERCH DROPS
COMMUNITY IMPACT
SOUPFEST ‘23
SoupFest is a mission-based brand rooted in the memory of a beloved best friend. Through The Miklós Battaglia Fund, SoupFest fundraising efforts support food scarcity and social inequity causes in central Ohio.
$14,000 DONATED
Partner Communications, Programming
SOUPFEST ‘23
COMMUNITY IMPACT
Poster Natasha Wheeler | Photo Andrew White, Kevin Hardman | Video Envision, Barking Squirrel Media