In 2021, SoupFest pivoted to a socially distanced model, introducing three connected community engagement events to fundraise for Neighborhood Services Inc. and support local restaurants during public health shutdowns.
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300 SoupBoxes (sold out)
3 nights live music
50 restaurant partners
$10,400 donated to charity partners
Press
Box Contents
Camp mug
Event shirt
Event poster
Necklace
Event sticker
Temporary tattoos
Award winning soup recipe
Thank you card
Restaurant coupons
Artists
Whitmer Thomas
Skullcrusher
Runnner
Christian Lee Hutson
Bartees Strange
Mukiss
Infinity Crush
Govan Jones
DJ BOATSS
Restaurants
The Avenue (2)
Barcelona
The Barn at Rocky Fork Creek
Bodega
Bonifacio
Brown Bag Deli (2)
Cameron's American Bistro
Cap City (3)
Chapman's
City Tavern
Cleaver Butcher & Grocer
Del Mar SoCal Kitchen
Emmett's Café
Flatiron Tavern
Flavor 91 Bistro
Fukuryu Ramen (2)
Gemüt Biergarten
The Guild House
Hai Poké (2)
High Bank Distillery Co.
Hudson 29 (2)
Lavash Café
Local Roots
Marcella's Italian Kitchen (2)
Martini Modern Italian
Molly Woo's Asian Bistro
The Pearl (2)
Portia's Café
Portia's Diner
Punk Pigs
Ray Ray's Hog Pit
The Refectory
Rusty Bucket Restaurant & Tavern (10)
Woodhouse Vegan
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Art direction
Brand ID
Charity communications
Content creation
Content direction
Creative development
Experiential design
Email marketing
Influencer markerting
Merchandise design
Partner communications
Photography
Post-production
Promotions
Signage and collateral
Social media management
Video production
CREATIVE DEVELOPMENT
SOUPWEEK ‘21
SoupWeek delivered a three-tiered engagement campaign to its fans and followers: a DTC product box, Instagram-hosted live music telethon, and the coordinated promotion of 50 beloved local restaurants on the brink.
Art, Content, Copy, Development, Event ID (Directed), Execution, UX
SOUPWEEK ‘21
CREATIVE DEVELOPMENT
SOUPBOX
SOUPWEEK ‘21
When fans couldn’t come to a SoupFest, we delivered it to their doorsteps. SoupBoxes quickly sold out, packed with camp mugs, event posters, shirts, award winning soup recipes, and branded giveaways.
300 soupboxes
Art, Content Capture, Copy, Development, Execution, Promotions
SOUPWEEK ‘21
SOUPBOX
SOCIAL TAKEOVER
SOUPWEEK ‘21






























SOUPWEEK ‘21
SOCIAL TAKEOVER
SOUPFEST LIVE
SOUPWEEK ‘21
SoupFest LIVE hosted three nights of music on Instagram Live, connecting thousands of fans to their favorite artists, and to each other, during a period of time lacking safe opportunities for both.
3 NIGHTS OF music
Graphics, Live Production, Programming, Promotions, Staging & Lighting
SOUPWEEK ‘21
SOUPFEST LIVE
PARTNER RESTARAUNTS
SOUPWEEK ‘21


































SOUPWEEK ‘21
PARTNER RESTARAUNTS
COMMUNITY IMPACT
SOUPWEEK ‘21
SoupFest is a mission-based brand rooted in the memory of a beloved best friend. Through The Miklós Battaglia Fund, SoupFest fundraising efforts support food scarcity and social inequity causes in central Ohio.
$10,400 DONATED
Partner Communications, Programming
SOUPWEEK ‘21
COMMUNITY IMPACT
Poster: Emily Belles