In 2021, SoupFest pivoted to a socially distanced model, introducing three connected community engagement events to fundraise for Neighborhood Services Inc. and support local restaurants during public health shutdowns.

    • 300 SoupBoxes (sold out)

    • 3 nights live music

    • 50 restaurant partners

    • $10,400 donated to charity partners

    Press

    Box Contents

    • Camp mug

    • Event shirt

    • Event poster

    • Necklace

    • Event sticker

    • Temporary tattoos

    • Award winning soup recipe

    • Thank you card

    • Restaurant coupons

    Artists

    • Whitmer Thomas

    • Skullcrusher

    • Runnner

    • Christian Lee Hutson

    • Bartees Strange

    • Mukiss

    • Infinity Crush

    • Govan Jones

    • DJ BOATSS

    Restaurants

    • The Avenue (2)

    • Barcelona

    • The Barn at Rocky Fork Creek

    • Bodega

    • Bonifacio

    • Brown Bag Deli (2)

    • Cameron's American Bistro

    • Cap City (3)

    • Chapman's

    • City Tavern

    • Cleaver Butcher & Grocer

    • Del Mar SoCal Kitchen

    • Emmett's Café

    • Flatiron Tavern

    • Flavor 91 Bistro

    • Fukuryu Ramen (2)

    • Gemüt Biergarten

    • The Guild House

    • Hai Poké (2)

    • High Bank Distillery Co.

    • Hudson 29 (2)

    • Lavash Café

    • Local Roots

    • Marcella's Italian Kitchen (2)

    • Martini Modern Italian

    • Molly Woo's Asian Bistro

    • The Pearl (2)

    • Portia's Café

    • Portia's Diner

    • Punk Pigs

    • Ray Ray's Hog Pit

    • The Refectory

    • Rusty Bucket Restaurant & Tavern (10)

    • Woodhouse Vegan

    • Art direction

    • Brand ID

    • Charity communications

    • Content creation

    • Content direction

    • Creative development

    • Experiential design

    • Email marketing

    • Influencer markerting

    • Merchandise design

    • Partner communications

    • Photography

    • Post-production

    • Promotions

    • Signage and collateral

    • Social media management

    • Video production

CREATIVE DEVELOPMENT

SOUPWEEK ‘21

SoupWeek delivered a three-tiered engagement campaign to its fans and followers: a DTC product box, Instagram-hosted live music telethon, and the coordinated promotion of 50 beloved local restaurants on the brink.

Art, Content, Copy, Development, Event ID (Directed), Execution, UX

SOUPWEEK ‘21

CREATIVE DEVELOPMENT

SOUPBOX

SOUPWEEK ‘21

When fans couldn’t come to a SoupFest, we delivered it to their doorsteps. SoupBoxes quickly sold out, packed with camp mugs, event posters, shirts, award winning soup recipes, and branded giveaways.

300 soupboxes

Art, Content Capture, Copy, Development, Execution, Promotions

SOUPWEEK ‘21

SOUPBOX

SOCIAL TAKEOVER

SOUPWEEK ‘21

SOUPWEEK ‘21

SOCIAL TAKEOVER

SOUPFEST LIVE

SOUPWEEK ‘21

SoupFest LIVE hosted three nights of music on Instagram Live, connecting thousands of fans to their favorite artists, and to each other, during a period of time lacking safe opportunities for both.

3 NIGHTS OF music

Graphics, Live Production, Programming, Promotions, Staging & Lighting

SOUPWEEK ‘21

SOUPFEST LIVE

PARTNER RESTARAUNTS

SOUPWEEK ‘21

SOUPWEEK ‘21

PARTNER RESTARAUNTS

COMMUNITY IMPACT

SOUPWEEK ‘21

SoupFest is a mission-based brand rooted in the memory of a beloved best friend. Through The Miklós Battaglia Fund, SoupFest fundraising efforts support food scarcity and social inequity causes in central Ohio.

$10,400 DONATED

Partner Communications, Programming

SOUPWEEK ‘21

COMMUNITY IMPACT

Poster: Emily Belles