SoupFest is a soup cook-off, all-day concert, charity fundraising event series based in Columbus, Ohio. In 2022, we celebrated our 5th annual SoupFest in support of Mid-Ohio Food Collective and ADAMH of Franklin County.
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40 homemade soups
3 restaurant soups
10 hours live music
historic multilevel venue
QR-based digital voting platform
$12,000 donated to charity partners
Press
Artists
Alex Cameron
NNAMDÏ
Biitchseat
Wasp Factory
Tom Evanchuck
Govan Jones
DJ BOATSS
Pro Soups
Hai Poké
The Crest
The Hungarian Butcher
Food Truck
Ayy Karamba!
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Art direction
Brand ID
Charity communications
Content creation
Content direction
Creative development
Experiential design
Floor plan
Guest communications
Email marketing
Influencer markerting
Live event execution
Media direction
Merchandise design
Partner communications
Promotions
ROS
Scripting
Signage and collateral
Social media management
CREATIVE DEVELOPMENT
SOUPFEST ‘22
Returning to a live format, the fifth annual SoupFest expanded within the walls of its new home, a historic local venue. Ten hours of brand-immersive programming deepened fundraising impact and raised the bar for future iterations.
Art, Content, Copy, Development, Event ID (Directed), Execution, UX
SOUPFEST ‘22
CREATIVE DEVELOPMENT
SOUP COOK-OFF
SOUPFEST ‘22
SoupMakers were the stars as 45 brave amateur cooks, and 3 restauranteurs, delivered the goods. Guests sampled three categories of soup and voted for their favorites using a custom QR-based smartphone platform.
48 total soups
Content Capture (Directed), Programming
SOUPFEST ‘22
SOUP COOK-OFF
SOCIAL CONTENT
SOUPFEST ‘22
SOUPFEST ‘22
SOCIAL CONTENT
LIVE MUSIC
SOUPFEST ‘22
When it came time to turn down the crockpots and turn up the music, over 500 guests hit the dance floor for a stacked lineup of global recording artists, headlined by Alex Cameron and Roy Molloy, NNAMDÏ, and The Worn Flints.
10 hours of music
Content Capture (Directed), Programming
SOUPFEST ‘22
LIVE MUSIC
MERCH DROPS
SOUPFEST ‘22
SOUPFEST ‘22
MERCH DROPS
COMMUNITY IMPACT
SOUPFEST ‘22
SoupFest is a mission-based brand rooted in the memory of a beloved best friend. Through The Miklós Battaglia Fund, SoupFest fundraising efforts support food scarcity and social inequity causes in central Ohio.
$12,000 DONATED
Partner Communications, Programming
SOUPFEST ‘22
COMMUNITY IMPACT
Event Shirt Liz Pound | Photo Andrew White, Kevin Hardman | Video Barking Squirrel Media