Collaborating with comfort-forward retail brand, UpWest (EXPRESS), we executed a DTC campaign to show appreciation for healthcare workers during the COVID-19 pandemic.

    • Thank You poem

    • Candle

    • Essential oil

    • Bath soak

    • Blanket

    Original Content

    • Art direction

    • Content direction

    • Creative development

    • Creative writing (poem)

    • Photography

    • Post-production

    • Staging and lighting